Michael Boezi

Facebook’s algorithm is undergoing a big change in the coming months, and it’s predicted to have a big impact on companies who rely on the platform – particularly small businesses. Why are they doing this and how these changes are going to affect YOU as a small business owner? There are 3 direct ramifications of the new algorithm change and 3 things you can do to gird against these changes.

As an experiment, I’m curtailing my Facebook usage this year. I won’t be deleting my account, as I still need it for business. But I find that every time I check Facebook, I’m less happy than when I started. There’s now a raft of research that corroborates this feeling. However, if I cut back, will that be even worse? Let’s find out.

As writers across the country are taking part in NaNoWriMo, do you wonder if you could do it too? You know, write that book you’ve always been thinking about? It’s a huge undertaking, not to be taken lightly. But it can be incredibly rewarding too. In my experience helping hundreds of writers become authors, here are the considerations for if and how to start writing that book of yours.

There are four essential platforms in any good content strategy: Web, blog, social, email. I call these the “four pillars,” because they really are the foundation of your online business.
Let’s get back to basics for a moment.
I get questions in the form of subtle resistance from small business owners, solo entrepreneurs, and especially authors and other creatives:
Do I really have to be on social media?
Do I really need an email newsletter?

Taking a Stand Against Deceptive Marketing Tactics

Starbucks Rewards: An Evolution in Data-Driven Marketing

If you’re not using Twitter for business purposes, try it. Give it an honest effort. If you have been using it but find that it has not worked for you, try some different things until it “clicks.” Hopefully this episode will give you some ideas of how to do that.

Michael Boezi on "The Future of Work"

The Basics of Branding in the Digital World – Micha...

How to Build an Audience on Twitter - Michael Boezi...